James G. Freeman | Principal
James Freeman, Co-Founder and a Principal of Beacon Rose Partners, has been active in the real estate industry for more than 12 years. As a Principal and head of the firm’s affordable housing platform, James is responsible for setting the strategic direction, establishing and maintaining relationships with its operating partners and ensuring successful investment execution. Prior to Beacon Rose Partners, James was Senior Managing Partner at Evolution Real Estate Partners (EREP) and a member of the firm’s Board of Directors and Investment Committee. James was responsible for all facets of executive management including the development of EREP’s vision and strategy as well as the execution of this strategy to obtain the firm’s goals and objectives and that of its investors. Prior to EREP, James acted as Managing Director of Evolution Capital Management (EVO), an investment advisory firm which historically managed a $1 billion+ balance sheet. Prior to EVO, James held the position of Vice President, Business Development for Wyndham Hotel Group, one of the largest hotel companies in the world. James graduated with a B.A. from Princeton University, and attended New York University’s Schack Institute of Real Estate.
Edgar P. Baek | Principal
Edgar Baek is Co-Founder and a Principal of Beacon Rose Partners. He is responsible for the overall management of the platform, manager search/due diligence, relationship management and strategic alignment. As a Principal and head of the firm’s Small Lot Development platform, he is actively involved in the sourcing of new investment opportunities and establishing and maintaining relationships with its operating partners. Edgar has 17 years of management consulting experience at top-tier consulting firms and an extensive cross-financial services background spanning institutional asset management, wealth management, retail brokerage, private banking and retail banking. Throughout his professional career, Edgar has helped his clients to develop financial products, assess their operational readiness, evaluate their IT infrastructures and devise business strategies. Prior to Beacon Rose Partners, Edgar was a Principal in Booz & Company’s Financial Services practice. During his tenure at Booz, he was responsible for delivering domestic and international business strategy, enterprise transformation, product development and IT strategy projects. Before Booz, Edgar was a Managing Principal at Capco. During his 10 years at Capco, he helped develop the firm’s west coast Investment Management practice. Edgar began his career as a Consultant in Coopers & Lybrand’s Financial Services Strategy practice and later worked for the merged firm PwC. He earned his B.A in Economics and minor in Spanish literature from Hobart College; and has completed real estate continuing education at UCLA. Edgar speaks Spanish, Portuguese and Korean.
Lawrence P. Bancroft | Principal
Lawrence Bancroft is Co-Founder and a Principal of Beacon Rose Partners and is currently President and CEO of Bivium Capital Partners. At Bivium, Lawrence is responsible for the overall direction of the firm, driving new business development and developing innovative service offerings. Lawrence has 18 years of investment experience. His responsibilities also include client servicing, product development, portfolio construction, and manager search and due diligence. Prior to founding Bivium, Lawrence was employed at Goldman, Sachs & Co. in New York in the Investment Management Division. He was one of the first members of Goldman Sachs’ external manager selection team and was involved in all aspects of the development of the group’s fund of funds business. Lawrence worked on a number of the firm’s outsourced CIO client portfolios. Lawrence also spent a portion of his time evaluating minority owned investment companies as part of the firms’ Urban Investment Group for allocation of Goldman Sachs & Co. capital. Lawrence currently serves on the Board of Big Brothers Big Sisters of the North Bay where he is Treasurer and member of the Governance, Finance, and Investment committees. Lawrence attended Cornell University where he received his B.S. from the School of Industrial and Labor Relations, and his M.P.A. from Cornell University School of Public Affairs.